Australia: Quitline Calls up by 78%

Plain Cigarettes Packs

Since Australia introduced in 2012 plain packs for cigarettes, there were increased by 78% calls to the New South Wales Quitline. However, it is still unknown if less people are smoking because of it.

David Currow, the chief executive of the Cancer Institute NSW, told that a study made by the University of Sydney and the Cancer Institute NSW demonstrated that plain cigarettes packaging is as effective as mass media campaigns  and smoke-free areas.  The research was published in the Medical Journal of Australia.

In the period of making the study it was estimated that сalls to NSW Quitline raised from 363 a week to 651 a week. In 2006 it was estimated that there was an 84% increase in calls after the introduction of graphic warnings on cigarette packs.

The researchers say that increase in number of calls is not connected with an increase in anti-tobacco ads or cigarettes prices.  However, there was made a conclusion that this is an important achievement in comprehensive tobacco control.

David Currow told that the effects of cigarettes plain packaging is quite significant and sustained.  Countries where plain packaging was introduced do feel more confident.

Now researchers want to find out how many people have quit smoking since the introduction of plain packaging, and for how long.  Professor Jane Young, the lead author of the report, said that while raise in calls was fewer than in 2006, it was more immediate and lasted longer.  In November 2013 it was found that the amount of tobacco used in Australia was declining.

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