The Geneva-based Oettinger Davidoff Group has opened a new flagship store at Zurich’s redesigned Airside Center and, with it, introduced a new modernized concept in cigar retail, according to a Cigar Aficionado story relayed by Tobacco China Online.
‘Warm Caribbean colors, iPad apps and, of course, cigars aim to create a calming ambience for weary world travelers passing through Zurich,’ the story said.
‘This confluence of design elements and modern technology is the new vision conceived for Davidoff by French retail agency Stories.’
The retail space is about 645 square feet, with half this area dedicated to a walk-in humidor that houses the entire range of Davidoff cigars.
An extensive range of Cuban brands are sold there as well.
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