Imperial Tobacco has made an announcement that beginning with mid November, all Golden Virginia Original (Green) and Smooth (Yellow) 50g packs will include quality cut-corner papers.
The RRP for Golden Virginia Original 50g and Golden Virginia Smooth 50g packs will be £16.18 and £15.02 correspondingly. Offering great value for shop owners, yet keeping strong trade margins, if sold at RRP, Golden Virginia 50g packs offer adult smokers with an 18p saving in contrast to buying the tobacco and papers separately. Both standard and price-marked packs will be on the market.
Imperial Tobacco’s head of consumer marketing, Amy Kiss stated that sales of roll your own (RYO) tobacco have demonstrated steady growth over the past 12 months and each year, bring about over £1.5bn to the tills of UK sellers. One in five packs of RYO tobacco sold is a 50g version and larger pack sizes are getting progressively relevant as they provide adult smokers added value in these difficult economic situations.
Imperial Tobacco Group is the leading international tobacco company with a strong position in the tobacco market and has a unique portfolio of brands including mainly Davidoff, Gauloises and West and tobacco products in all tobacco categories.
Golden Virginia is a rolling tobacco produced in Nottingham, England by Imperial Tobacco and marketed throughout Europe. Golden Virginia presents a blend of fine-cut Virginia, burley and oriental tobaccos. Golden Virginia first appeared in the UK in 1877.
In the UK, Golden Virginia is available in 12.5 g, 25 g, 50 g pouches. The pouches have a zip lock seal to preserve the tobacco fresh as well as a sticky tab. Golden Virginia green is priced at: 12.5 g: £3.97, 25 g: £7.74, 50 g: £15.21.
Based on the Imperial Tobacco statement, Golden Virginia is the leading hand rolling tobacco in the UK. It is available in over 35 markets, mainly in Western Europe, with its major markets being Belgium, UK, Spain and Luxembourg.
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