Imperial Tobacco is making Davidoff more reachable to a larger range of smokers in both new and current markets via the introduction of Davidoff iD, a new kingsize range offered in both standard and innovative GlideTec packs. Davidoff iD has been presented to 19 markets including in Spain, Russia, and Ukraine. Imperial improved Gauloises Blondes creating in the brand’s strong foundation in the EU and providing very strong performances in Africa and the Middle East.
The tobacco company increased volumes by 11% with innovation and portfolio management projects continuing to improve the brand’s momentum, including crushball option in France, and new additive free cigarette and fine cut tobacco introductions in Germany. Innovation has been essential to the good performance the company presented with West and volumes increased by 5%. Imperial presented specifically good results in many markets in Eastern Europe and Asia-Pacific with queen size, kingsize superslims and crushball options improving the brand’s profile in high growth segments.
Imperial’s global leadership in fine cut tobacco is a true strength of the company’s business, especially in the present economic situation. The cigarette maker states that it knows the category and the consumers better than other tobacco companies. Imperial’s performance displays great achievements in the high growth sector in key EU markets. The tobacco company advanced make your own volumes by 8%; excluding Poland they increased 20%.
Imperial Tobacco‘s premium cigar division, which contains Habanos, still performs well. The company presented good results in emerging markets by means of its luxury Cuban cigars, with superb growth in China, Russia and the Middle East. Limited edition introductions still support sales. Volumes were up by 11% and net profits by 10%, with emerging market volumes increased by 7% and net profits hiking 16%.
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- Davidoff Portfolio Management