Marlboro is a trademark of cigarette made by Philip Morris USA (a branch of Altria) within the US, and by Philip Morris global (now separate from Altria) outside the US. It is well-known for its billboard advertisements and magazine ads of the Marlboro Man. Philip Morris, a London-based cigarette manufacturer, created a New York subsidiary in 1902 to sell several of its cigarette brands, including Marlboro cigarettes.
By 1924 they were publicity Marlboro as a woman’s cigarette based on the slogan “Mild As May”.The brand was sold in this capability until World War II when the brand faltered and was temporarily removed from the market. At the end of the war, three brands emerged that would establish a firm holds on the cigarette market: Camel, Lucky Strike, and Chesterfield. These trademarks were supplied to US soldiers during the war, creating an instant market upon their return.
During the 1950s Reader’s Digest magazine published a series of articles that linked smoking with lung cancer. Phillip Morris, and the other cigarette companies took notice and each began to market filtered cigarettes. The new Marlboro with a filtered end was launched in 1955. In the early 1960s Philip Morris invented “Marlboro Country” and distilled their manly imagery into the rugged cowboys known as the “Marlboro Men.” The brand is named after Great Marlborough Street, the location of its original London Factory. Richmond, Virginia is now the location of the largest Marlboro cigarette manufacturing plant. Mild Seven is the second most popular cigarette in the world, and with good reason. It has become more and more in demand. This is the premier brand of Japan Tobacco and is still Japan’s favorite smoke.
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- Philippines: Philip Morris Plans to Make Cheap Marlboro Cigarettes