Every day more and more laws are approved in hope to decrease the smoking among inhabitants especially among young people. For example there are approved bans on lighting up indoors, tobacco advertising stopped, under-the-counter sales.
Selling cigarettes used to be a lot easier, because there were brands that were smooth, ones that were tasty, while others attract women, or men in smoking.
For example such sentences attracted the smokers: Kools were as cool and as clean as a breath of fresh air. Camels were even sold on the basis that doctors smoked them.
But now, in the UK and many other countries, cigarette advertising is largely banned, and all packs of cigarettes will carry graphic health warnings, such images as diseased lungs and deeply yellowed teeth.
And on 12 October, the government’s health bill could ban tobacco displays in newsagents and other shops in England, Wales and Northern Ireland. The same plans are going through the Scottish Parliament.
But the anti-smoking campaign is not pleased. They want the more severe anti-tobacco legislations. For example they want “plainghjtt ij packaging”.
That’s mean that all the famous brands and their liveries, the purple of Silk Cut, the red of Marlboro, the gold of Benson & Hedges and the two tone red stripes of Embassy will disappear. And all of these colored brands will be sold in plain white packets with the name of the cigarettes in a standardized font and a leading health warning of course.
Sydney University’s Becky Freeman, co-author of The Case for the Plain Packaging of Tobacco Products hopes that this last action would reduce smoking by stopping people having brand attachment.
She explained: “When you think of someone who smokes Benson and Hedges or Marlboro, there are very different images – the sophisticate versus the cowboy. Take that away and you don’t have people expressing identity through cigarette brands.”
The action to plain packaging was started by anti-smoking scientists in Canada in the 1990s, but it hasn’t been enacted by any government.
“It is just a matter of time before one country does it, and then it will be like dominoes,” Ms. Freeman added.
Researchers think that if will be accepted such kind of legislation then smokers would draw attention more to the health warnings rather than being distracted by the branding.
- Tobacco giant fights Australia over brand ban
- Has Plain Packaging Stopped Australians from Smoking?
- Plain Cigarette Packs in Australia Have not Led to Fall in Smoking